The 2C Process at DISCAGED

Crafting Unique Brand Identities

Building a brand is like assembling a complex puzzle, where every piece needs to fit perfectly to create a cohesive and compelling image. At Tusi, we pride ourselves on a process that not only delivers stunning designs but also ensures that each brand we work with feels personal, unique, and true to its core identity. Here’s a peek behind the scenes at how we bring brands to life.

1. The Kick-Off: Setting the Stage

Every successful project begins with a strong foundation. For us, that foundation is laid during our initial kick-off meeting. This is where we sit down with our clients to dive into the heart of the project. We go over the details, gather inspiration, discuss pricing and budget, and ensure that everything aligns for both parties. This isn’t just a checklist meeting; it’s a collaborative session where we fill in sections of our in-house template presentation together, setting a clear direction for the journey ahead.

2. Deep Dive into Discovery

Understanding the client’s industry and competitors is crucial to crafting a brand that stands out. That’s why we take a deep dive into potential competitors and successful brands that resonate with our clients. We look at what they’re doing well and explore how we can emulate and innovate on those strategies. This research phase isn’t just about gathering data—it’s about identifying opportunities to differentiate our client’s brand in a crowded market.

3. Collaborative Brainstorming: The Creative Spark

At Tusi, creativity is a collaborative effort. From the very start, we involve our clients in the brainstorming process. During the kick-off presentation, we work together to establish the direction of the project, ensuring that the client’s personality is infused into every design element. This collaboration continues mid-way through the project when we review logo variations and explore new ideas together. While the initial sketches and creative exploration happen solo—with the help of some vibe-setting music—our clients are never far from the action, ensuring the final design is something they truly resonate with.

4. The Design Process: From Sketch to Reality

Once a direction is set, the real magic begins. I start with sketches, refining and bringing them to higher fidelity, always in close communication with the client. For more graphic or artistic projects, early sketches and variations are shared to ensure we’re aligned, saving both time and energy. Using tools from Adobe’s Creative Suite, Framer, and Squarespace, I bring the client’s vision to life, always keeping their goals and preferences at the forefront. The design process at Tusi isn’t just about creating something beautiful—it’s about crafting something that’s meaningful and effective for the client’s brand.

5. Client Collaboration: A Continuous Conversation

Feedback is an essential part of the creative process at Tusi. I’m always open to changes and iterations, making sure that what we create stays true to the client’s initial vision. My approach is simple: I’m not designing for myself—I’m designing for the client and their industry. This means every conversation is an opportunity to refine and perfect the design, ensuring it meets the client’s needs and exceeds their expectations.

6. Finalization and Delivery: Wrapping Up with a Bow

When the design is finalized, clients receive all files in various formats tailored to their specific needs. But the relationship doesn’t end there. Clients have 30 days to reach out for any additional support they might need to get their new designs live on their platforms. This ensures a smooth transition from concept to reality, with Tusi there every step of the way.

7. Reflection and Continuous Improvement

Every project at Tusi ends with a moment of reflection. I take a step back to appreciate the work done and consider what could be improved for next time. The design world is constantly evolving, and I believe there’s always room for growth. This mindset not only keeps our work fresh and innovative but also ensures that we’re always pushing the boundaries of what’s possible.

8. The Personal Touch: What Makes Tusi Unique

What sets Tusi apart is our client-oriented approach and deep understanding of how different people think. My ability to put myself in the client’s shoes allows me to create designs that are not only visually distinct but also perfectly aligned with the client’s vision. My background as a recruiter has honed my skills in communication and stakeholder management, which I consider to be my superpower. This ensures that every project is not just a transaction but a partnership, with clear communication and a shared goal of success.

At Tusi, we don’t just design—we create experiences. Our process is rooted in collaboration, communication, and a deep understanding of our clients’ needs. Whether you’re a small business owner or a personal brand, we’re here to help you craft a brand identity that’s not just beautiful but also uniquely yours.