Yellowstone Lodge Brand Refresh
Recent Renovations to the property had Eagle Peak Lodge wanting their website to feel as fresh and up to date as their new rooms.
New Rooms, New Site, New Customers.
Project Responsibilities:
Web Design + Development
Brand Strategy
Graphic Design
Content Strategy
Creative Direction
Email Automation
Taking Flight
Project Overview
What once was…
Eagle Peak tasked us with revamping their site to give it a more modern feel and craft a better user experience. With a focus of keeping the customer engaged and educated.
To what is now.
We based the sites structure off your typical UI and UX principals. We restructured the site to improve the user flow to get to the information they desire while drastically improving the overall look and feel.
Discover the New Peak of Hospitality
The changes and subtle nuance's behind the site refresh.
Color Pallette
Forest-themed greens and earth tones evoke tranquility and connection with nature.
Logo Simplification
Updated single color logo for a clean and cohesive brand image.
Typography Choice
Classic, wood-inspired fonts for a timeless and rustic feel.
Copy Direction
Informative and educational tone, highlighting local attractions and lodge amenities.
Content Strategy
Educating customers on Ashton’s natural beauty and outdoor activities.
SEO
Optimized site structure and content based on SEO best practices to enhance visibility.
Unveiling Expanded Horizons
Site Design and Informational Purpose
Interactivity
From interactive features to dynamic content, every element invites deeper exploration of Eagle Peak Lodge and Ashton, Idaho.
Focus on the "Where"
Shifts focus from lodge amenities to the vibrant local attractions of Ashton. Emphasizing nearby natural wonders, activities, and cultural highlights, it enriches the visitor experience at Eagle Peak Lodge. Discover a destination that blends adventure with relaxation, beyond mere accommodation.
Stay Awhile.
0 to 1 Concepts to Ideation
Booking Flow
Developed a seamless booking flow that keeps users engaged on the site, eliminating redirects for a smoother user experience from start to finish.
Ways to Stay
Created a comprehensive "Ways to Stay" page showcasing all accommodations offered, from cozy cabins to luxurious suites, enhancing user navigation and decision-making.
Things to Do
Crafted an engaging "Things to Do" page highlighting local attractions and activities, enriching visitor experience and encouraging exploration.
Email Automation
Implemented personalized booking flow with automated emails, enhancing customer interaction and operational efficiency while maintaining a personal touch.
Its the little things.
Details and small tweaks.
Consistent Headers
Implemented uniform page headers for cohesive navigation and branding across the site, enhancing user experience and aesthetic appeal.
Photography Direction
Utilizing a variety of images of the surrounding areas we were able to bring some life into the site. Allowing for user to get a glimpse into the world they may experience.
Site Consolidation
Streamlined site structure and content for clarity and ease of navigation, optimizing user journey and enhancing accessibility to information.
Wrap it Up!
Project Reflection.
