Brand Identity for Yacht Insurance
Create a sophisticated, memorable, and trustworthy image that resonates with their elite clientele and stands out in the competitive space
Initial Brand Package
Project Responsibilities:
Visual Identity
Brand Development
Logo Design
Getting them something to set sail with.
Project Overview
Inspired by the core customer.
JR Fokes yacht insurance was looking for their logo to be sleek and minimal. Bringing together elements seen out at sea, old style boat word marks with a modern and elegant twist. They wanted a logo that looked like the back of a yacht, and it was up to us to convey that in a way that stayed true to the modern landscape of logos.
Holy Ship thats good.
Graphic Design and Visual Rationale
Familiar Colors.
Incorporated a palette inspired by the sea, using calming blues and pristine whites that resonate with maritime themes, reinforcing reliability and nautical heritage.
Stands out, and fits right in.
Crafted a logo that strikes a balance—drawing from yacht aesthetics yet distinctive enough to stand out in the insurance industry, symbolizing trust and expertise.
Logo Variations
Word Mark: Developed a serif font logo featuring the company name for clear and authoritative branding.
Full Logo: Integrated yacht-inspired elements alongside the name for a cohesive visual identity.
Brand Mark: Created a simplified icon derived from the full logo, ensuring recognition and consistency.
Typography Pairing
Paired elegant cursive with traditional serif fonts to convey sophistication and professionalism, aligning with the maritime industry's values of trust and reliability.
